Ending your press release The end of the press release should be the call to action. I am sending you a press release of my upcoming show as based on your work I think it might be of interest to you.
The boilerplate is a chunk of text that can be used repeatedly, just as an "About" page is used on a website. You only need to use the full name once, after that the last name is commonly used.
Exceptions for underline text are: Depending on the venue, the staff might take care of the press release for you. There are no rules for choosing an image, but it is usually good to choose a piece which is representative of the entire show either visually or thematically.
Many artists outsource the writing of press releases to freelance writers, but if you want to save a little money, you could have a go at writing your own. Contact Information Include all contact details separately right at the end.
Two to three weeks in advance is a good timeline. Create and submit a press release for your event The most important part of marketing your exhibition is making a press release and sending a paragraph or two of details to your local community newspapers and websites.
That having said, you can also send your press release to clients, gallerists, curators, or anyone you think might be interested in knowing more about your work.
A press release PR is a written or recorded announcement of something newsworthy intended for the media. Create the press release in MS Word or similar software and include your photo in a optimal placement in your PR document. Encourage them to print and display it on their own noticeboards, as well as forward it to any other contacts they know.
The boilerplate statement follows the body. Here are ten ideas for promoting your local art exhibition: Make use of online announcement boards Find out if your exhibition studio or community centre has its own webpage where it advertises upcoming events.
Writing press releases is still one of the most effective ways to create buzz about an upcoming exhibition or event.
Include the who, what, where and when. Miami, FL - August 8, -- Your opening statement Alternatively, it can be written with a more lifestyle angle if your event is geared towards consumers such as parties, festivals, concerts or brand activations.
This is mainly for the online posting of your news, not the print or broadcast. After writing the press release, develop a media list which enumerates all the media publications you will be pitching the article to, the editor for each publication, their email and contact information.
The first paragraph must be interesting and informative. Try to stick to five paragraphs.
The opening paragraph should have concrete details of works being shown. Sample of a normal link: Give a few details about your creative process, talk about how you met your collaborator, and give a few quotes about the meaning behind your work and what you think visitors will get out of the exhibition.
If you decide to go another route and send out as many copies as you can, make sure that you are abiding by the anti-spam rules in your country. How much information is enough? In the meantime, learn more about Artsy Gallery Partnerships. What should the press release include?
For an event, this could be the date of the event and the venue. They need to know how they will benefit by attending. DOs Start out strong and succinct.
Email and digital press releases have changed this, but it is a good rule to follow.Below you'll find directions on how to write an 'Event Press Releases'.
Event Press Release and Most Common Errors - both in bold, and 1 in a larger font as well. For more information the media can contact the event organizer direct at. The summary should also be very descriptive of the event and why someone should want to read the rest of the press release.
It is a selling opportunity for the artist to sell themselves, their art or their art event. The summary is a single short paragraph and if it is too long the artist may lose the reader.
Press release distribution services are the best way to get your event covered by the media. eReleases is our recommended press release service for small businesses because it distributes your event press release to thousands of targeted media outlets.
How to write a press release. Print; Email; Email to a friend. Your email. Your name Friend's email attention grabbing media release and what makes it news? Marieke Hardy on making art anonymously (locked). Whether you are generating media attention for a fundraising event, the opening night of an art exhibit or another type of large-scale social gathering, your press release lets the media and.
Sample Press Release. FOR IMMEDIATE RELEASE (TITLE) Bill Smith Chosen to Exhibit His Art in a Solo Show (INTRODUCTION) NEW YORK CITY, NY – December 1,/ – Award-winning artist Bill Smith announced today that his abstract series “Surfaces” was chosen for a solo art exhibition at the Sample Art Gallery in New York City, NY.
Bill Smith is an international artist who is known for his .Download