You have to be realistic about what you are suggesting, in order to show that the development will take place responsibly. If this is the case, it would seem reasonable that those who choose to enter the profession bear some responsibility to the profession as a whole to uphold its standards and values.
With this in mind, the now infamous case of Facebook hiring the well-known public relations firm, Burson-Marsteller to develop a smear campaign against Google poses some very intriguing ethical questions.
As part of your response, be sure to address ethical obligations of public relations professionals and the role of public relations within society.
Facebook paid PR firm to pitch journalists negative Google stories. What do you perceive to be the implications in society for public relations when situations like the case of Facebook and Burson-Marsteller occur? The issues are serious and we should have presented them in a serious and transparent way.
First, in terms of the public relations profession, the focus on virtues of the professional themselves seems to miss the importance and role of obligations to clients and publics.
Continuing on from P3, describe to what extent you feel that these social issues are a real problem in the case of the particular business you are looking at. Public relations professionals—as professionals—have obligations that extend beyond the profitability however defined of the organization represented.
This seems to contradict the goal of public relations to build mutually beneficial relationships, regardless of the number of people in a particular stakeholder group.
As mentioned in lesson one, some suggest that the moral purpose of public relations is to create social harmony. Ethical discussion that focuses on how a professional makes decisions, known as applied ethics, are heavily influenced by the role or purpose of the profession within society.
There have been several theories and ethical decision-making models proposed which provide great value to the public relations profession. In order to address this concern, some suggest that the primary duty a public relations professional has is to the organization but publics are still served through developing social responsibility initiatives within an organization.
There are generally three philosophical approaches, or what may be considered the science, to ethical reasoning: These three theories of ethics utilitarian ethics, deontological ethics, virtue ethics form the foundation of normative ethics conversations.
Describe what Seib and Fitzpatrick mean when they suggest that social harmony is the moral purpose of public relations. Grunig believes this is a faulty line of reasoning when he suggested that: These challenges are definitely ones that should be considered when relying on this as an ethical system.
Ethical Decision Based On Definition Public relations is an industry that requires ethical behavior and yet is often criticized as one that has incredible ethical lapses. P3 Task 2 Assess the social implications of business ethics facing the business in its different areas of activity.
You might like to think about some of the following areas or any others that you know of. She focused on the lack of disclosure as being a deceptive practice that violated the PRSA code of conduct.
However, despite these concerns, many have found that deontology provides the strongest model for applied public relations ethics. Rather ethics is the art and science of the process used to arrive at a decision, based in a deeper conviction. We do not expect lawyers or teachers to have the same ethical decision-making and moral obligations as they belong to a different industry that has different requirements, standards and purposes.
It is important, however, that public relations professionals also understand how to apply these concepts to the actual practice of the profession. The Wall Street Journal. Additionally, it also can face the same obstacle as deontological ethics when having conflicting virtues. Seib and Fitzpatrick suggest: A commitment to the wellbeing of the profession among those who practice public relations is what has led to the suggestion that it would be possible, though challenging, to create a universal code of ethics.
Think carefully about the images you include in this work — very often a picture can say much more than any text ever can. If it is possible to identify unifying duties or professional values based on the nature of public relations, then it may be possible to develop a code of conduct.
Responsibility to the public—or in the case of public relations, to multiple publics—must be balanced with responsibility to the client or employer. You might like to think of the following. Therefore, each industry must be fully understood in order to articulate the moral obligations and ethical decision making required.
That ideological consistency gives the theory posed here a solid theoretical foundation with the practice of public relations as well as a normative theory function.Assignment 1 Understanding the Ethics of My Major (10%=Individual written report) Purpose of Assignment • Each student has to submit a written report that discusses and illustrates the ethics of his major or field (IT, Business, Engineering).
• This assignment will help students understand the importance of ethics, ethics within an. Assignment 1; Assignment 2; Assignment 3; Assignment 4; Ethics in the Business World "The basis for our entire business is that we are ethical, truthful and dependable.
It takes time to build a reputation. We are not promoters. We are business people with a solid, permanent, constructive ethical program that will be in style years from now even. By exploring the dilemma in regards to these principles one may come to a better understanding of the conflicting issues.
With these theories and principles in discussion of this case study, Wallace and Kerridge et a, suggest the comprehensive ethical decision making model of bioethic model. Documents Similar To Law and Ethics Assignment 4/4(4).
Lesson 1: Understanding Ethics & The Profession. Transcript.
This lesson is an introduction to public relations ethics. We begin by defining what we mean when we use the word "ethics." But, he added, doing that was "not at all standard operating procedure and is against our policies, and the assignment on those terms should have.
View Homework Help - UNIV__Assignment.1 from UNIV at Prince Mohammad bin Fahd University, Al Khobar. Understanding the Ethics of my major Introduction: Albert Einstein once said without. CHAPTER 1.
Understanding Ethics. Chapter Summary. This chapter begins by defining ethics and how people decipher between “right” and “wrong” or .Download